Every cookie we set, what it does, and how to turn it off
We don't run ad cookies, fingerprinting, or third-party trackers. The only things stored in your browser are the bits we need to keep the site working and to remember which content you've already seen.
Last updated 2026-04-15
What's a cookie, really
A cookie is a small text file a website asks your browser to store. We also use similar technologies (localStorage, sessionStorage) for the same job. For brevity, this policy uses “cookies” to cover all of them.
What we set
| Name | Purpose | Type | Lifetime |
|---|---|---|---|
| yate_track | Remembers which audience track you picked (Founder, Product/Eng lead, Enterprise) so the site shows the right copy. | Functional | 180 days |
| yate_session | Stateless session token used to associate your audit form submission with your follow-up email. | Strictly necessary | Session |
| yate_consent | Stores your cookie consent choices so we don't ask again. | Strictly necessary | 12 months |
| plausible_ignore | Set if you opt out of analytics. Tells our analytics not to count your visits. | Analytics opt-out | 5 years |
What we don't set
- No advertising or retargeting cookies.
- No third-party social sharing widgets that drop cookies (Facebook Pixel, LinkedIn Insight, Twitter/X conversion).
- No cross-site tracking or device fingerprinting.
- No session replay tools (Hotjar, Fullstory). We read aggregate metrics, never individual sessions.
Analytics
We use Plausible, a privacy-friendly analytics tool. It doesn't set tracking cookies and doesn't collect personal data. It tells us which pages were viewed in aggregate, not who viewed them. You can still opt out by visiting plausible.io or by enabling “Do Not Track” in your browser. We honour it.
How to control cookies
You have three easy levers:
- Browser settings. Every modern browser lets you block, view, or delete cookies. See aboutcookies.org for instructions per browser.
- Our consent banner. The first time you visit, you choose what to allow. You can change your choice any time by clearing the
yate_consentcookie and reloading the page. - Email us. If you can't find the right setting, write to privacy@yateweb.com and we'll walk you through it.
Note: blocking strictly necessary cookies will break parts of the site, including the audit form. Functional cookies are safe to disable but you may have to re-pick your audience track.
Changes to this policy
We'll update this page whenever a new cookie is added or an existing one changes purpose. The list above is the source of truth . If a cookie isn't on it, we're not setting it. See also our Privacy Policy.